Brief
Design for good
RESEARCH
Brief topic
My chosen topic for this brief is disconnection / time loss through technology use.
My initial thoughts are: a campaign showing how community is being lost / showing that attention is important / that constant digital connection has a severe impact on mental health. Time wasted is another option, and showing people what they could do with that time instead. I think there's a loss of community and it would be great to do something that encourages people to connect with each other IRL.
My initial thoughts are: a campaign showing how community is being lost / showing that attention is important / that constant digital connection has a severe impact on mental health. Time wasted is another option, and showing people what they could do with that time instead. I think there's a loss of community and it would be great to do something that encourages people to connect with each other IRL.
Disconnection
|
|
|
Community
Book research
Ideaboard
Looking at campaigns with an impact
True north anti - smoking
Social change - violence against women In public spaces
Information design
I wanted to research this as I thought it might be an interesting way to show how much of our life is 'wasted' due to social media / phone addiction.
|
|
|
Tutorials
Learning how to use Canva & Affinity
|
|
|
initial ideas
Thumbnails
DEVELOPMENT
Initial digital ideas
Working on typography / posters
App icon
App
Packaging
Lockers
Final designs
Although I initially wanted to go with a hard hitting / infographic approach after researching I realised this may not be the best idea. The campaigns largest audience is Gen Z - who can spend upwards of 6 hours on their phones daily.
Gen Z are said to have an attention span of only eight seconds, so I figured that making posters, packaging and designs that were simple, bright and colourful would have the largest impact.
Gen Z are said to have an attention span of only eight seconds, so I figured that making posters, packaging and designs that were simple, bright and colourful would have the largest impact.
D&AD submission & concept explanation
Posters / billboards
|
|
Merch
|
|
App / web
|
|
|
|
|
|
Locker
Activity boxes / locker keys
|
|
|
|